Thursday, 1 May 2014

Pop-up shop in an 18th century building

Awesome mirrored pop-up store in Amsterdam based in a stunningly elegant 18th century building to provide a surreal visual effect. The Felix Meritis building has a gorgeous historical interior and the aim of the interior designers (i29) was to host the pop-up store without being intrusive or obstructive to the existing decor. I think they did a pretty good job in maintaining the original design and preserving that sense of 'old' while exhibiting new and modern products. It is minimal, modest and enhances the existing spaces by adding mirrors that give a play on space and perspective.

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